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About The Wills Group
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The Wills Group family of companies was built on the idea that the right people can make all the difference in the success of an organization. It is their efforts that have powered the many innovations that have brought The Wills Group and its associated companies - Southern Maryland Oil, Delmarva Oil, SMO Motor Fuels and Dash-In Convenience Stores - to the level of success we enjoy today.
Since 1926 we have been fortunate in maintaining a team effort from all our associates. As evidence of that, we are proud of the fact that each of our operations and subsidiaries maintain their positions as the number one marketers in each of their respective areas.
Here's a brief history of how far we've come in our three-quarters of a century of service.
The Wills Group: A History Of Firsts
1926 Two engineers, Jim Wills and Harold Swann, got together
and acquired the LaPlata Oil and Mechanicsville Oil Companies.
Thus began Southern Maryland Oil (SMO). It's interesting to
note the Company handled only three principle products;
kerosene, one grade of gasoline and a motor oil called "Texaco
Golden."
1937 With the invention of the gun type burner, fuel oil came
into its own, creating an ever increasing market for home
heating. It was during this year that the company began
deliveries on an automatic basis. Automatic at this time meant
deliveries of once a week or once every two weeks. This was
the first such automatic service available to customers in the
Southern Maryland area.
1942 In March 1942 construction of the Patuxent Naval Air
Station began. Not only were we the first principal fuel
supplier, but because of the number of homes being built we
began delivering fuel to these homes.
1953 Ours was the first company in the State of Maryland to
incorporate a Profit Sharing Plan whereby the employees
received, through a deferred plan, a portion of the profits at
year-end for retirement purposes.
1954 We created another first for the area by inaugurating
an Oil Burner Service Department, aided by two way radio
communication for even faster service.
1964 Our company again was the first in the State of Maryland
as we entered into an agreement and began development of
the area's first central oil system.
1966 We created the Installation Department to give
customers an all-in-one source for fuel, equipment, installation
and service.
1972 We developed the first full branded self-service station
in the State of Maryland.
1991 The first with the introduction of Price Protection
Guarantee to heating oil customers.
1994 We were the first to offer a major new product
innovation: Q-Gard Premium Heating Oil. The "Q" stands for
quality, the "Gard" is what helps your system run better, last
longer, and protect the environment.
1996 We celebrated 70 years of service to Southern Maryland.
1998 Industry first with comprehensive service contracts,
Loyalty Credits and a five-hour Emergency Service Guarantee.
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